vail hangair identity

Logo designed for a new local business. The client wanted their logo to be fun and professional. To achieve this I used a playful mix of upper and lowercase letters in a traditional serif font, inspired by Bradbury Thompson’s Alphabet 26.

The initial sketch.

Updated Sketch.

Inital computer sketch.

Initial computer sketch.

Initial computer sketch.

Airplane revisions/simplifications.

Airplane revisions/simplifications.

Final logo.